1. SUPPORT STARTS FROM AROUND YOU.
Even though their initial audience base was small, Shiok Collaborative achieved their minimum order goal of 50 units in 3 weeks.
One of the first things they did was to tell their circle of friends about their upcoming project on Haystakt. Personal emails are super effective in getting people excited, involved, and rallying around your project. Having a group of friends supporting you is not only helpful in getting the word out, but extremely fulfilling when you achieve your goals together.
Next, they started building a fan base by collecting emails at local flea markets they were attending. So once they launched, they quickly tapped on the audience base they had built, following up with reminders through their social networks that the collection of pre-orders had begun.
It’s extremely important to get the word out to press & bloggers, and it isn’t as hard as you think it is. The media thrives on new information and if you find the right targeted blogs for your project, more often than not journalists will thank you for writing in. Through the course of their project, Shiok got featured on blogs like Bagholicboy, Esquire, and the like.
2. USE EARLY ADOPTER BONUSES TO GET ORDERS IN FASTER.
While Shiok’s didn’t employ this tactic to it’s fullest, another project that launched around the same time did. This was the 'Frank' Wooden Bowtie by Taruwood. The bonus works like this: For every person who makes a purchase after you, you save $0.10 (this number is set by the maker). It might not seem like a lot at first, but it adds up. As a company we were the 2nd person to support Taruwood’s project - and we ended up paying only $28 even though we pledged $39. Pretty awesome huh?
Here’s a comparison breakdown of how orders came in. You can see that the orders for Taruwood were a lot more consistent right from the start. They remain the earliest project to hit their goal (so far).
You’re probably wondering where the money for the bonus comes from - it comes from the later adopters subsidizing the earlier ones. We designed it this way so that the money stays in the maker’s pocket. It’s also a great way to reward your existing supporters, and it’s super easy to setup.
3. BRINGING THE PRICE DOWN, TOGETHER.
We constantly tell makers the earlier you reach your minimum goal, the more results you’ll see - because that’s when the magic happens.
Shiok hit their minimum goal in 25 days. In the next 3 days, they sold out their remaining 50 units and even had to turn orders away. Why does this happen, and how did they do it?
- When customers place an order, Haystakt prompts them to share it with their friends to bring the price down.
When Projects hit their goal, we send out another email reminding customers that the Project is successful thanks to them, and that if they spread the word they’ll help bring the price down.
- Customers absolutely love the fact that they’re able to influence the final price - not only for themselves, but for everyone involved. You can see how this starts to create a viral loop to extremely targeted people - your customer’s networks.
And because it’s coming from their friends, potential customers are much more likely to engage. This is why projects on Haystakt are a lot more effective and the share-conversion rate is something we as a company are really proud about.
- All this while, the Shiok guys are constantly sharing and asking people to help spread the word. If you’re wondering how often you should update, once a day per social network is a good gauge to go by.
A neat tip: tag your friends or interested parties in photos or posts, and get them to do the same. This really grabs their attention, but don’t go spammy on it!
We received a text from Leon one morning asking us ‘What happened?’, because they couldn’t believe the orders coming in. In the office, we did a little dance because they had hit their maximum production amount. We even had to deal with turning orders away.
"The orders we collected were beyond our wildest expectations!" - Leon & Kelvin, Shiok Collaborative
TIME TO GET UP AND RUNNING
ShiokCollaborative was up and running with their project in less than 20 minutes. All they needed was photos, their budget, and a paypal account. They sold 100 units in less than 28 days, while having full control of their profits. After deployment, they made updates to keep customers in the loop, which is a great experience for the customer, and doing it with the support of the community is extremely fulfilling as a project maker.
Now it’s your turn. There’s a creative spirit in everyone of us - and anyone can start a project. There’s no project too big or too small, and we’re always just a message away on live chat or by email. Sign up or log in to start your project now!